Poppyland Brewery, Cromer

Poppyland Brewery, Cromer, Norfolk

Poppyland Brewery occupies a small section of what was Allen’s Garage in West Street Cromer. The brewery was set up in 2012 by Martin Warren with the aim of producing small batches of top-quality beer using unusual processes and ingredients to produce “different and interesting” beers.

Beer drinkers appreciate quality and they welcome something that’s rare and out of the ordinary. Beer can be bought cheaply in the supermarkets, but it is not always memorable. Poppyland beers are strong, flavoursome and have an impact.

Brewing beer at Poppyland Brewery

It is beer that’s based in north Norfolk, using barley grown and malted in locally, plus ingredients sometimes locally foraged but not excluding anything from anywhere in the world.

Martin retired at the end of 2018 and I took over the brewery from the beginning of 2019. We have continued to follow the philosophy that has worked so well and the strapline ‘Adventures in beer start here…’ is as relevant in 2020 as it was from the outset of the brewery.

Poppyland Beer

Beer is brewed in small quantities 200 – 300 litres and either bottled or casked.
All operations, from the formulation of the recipe to the design of the labels, is carried out in house.
View our range of beers.

Poppyland Brewery

NEW! East Coast Dry Gin

East Coast Dry Gin

Towards the end of 2019 we took the decision to branch out into gin production with the view of offering gins that were as unique as our beers.

Our still (Sasha) was delivered in March 2020 and production commenced in May, with the aptly named East Coast Dry Gin. Additional Gin flavours will follow as the year progresses.

Read more about Poppyland Brewery Gins.


The brewery is only run on a part-time basis; this is because we want to limit our production to high quality unusual produce and we are not under any commercial pressure just to churn beer and spirits out – we leave that to the big boys!

We are open for tours and a chat but please phone or email us first
– we love talking about our produce and we hope you love drinking it!

Opening Hours

Please visit our Contact us page, for current opening hours.

Dave Cornell,
May 2020

Empress lager by Poppyland Brewery
Empress lager by Poppyland Brewery

Poppyland Brewery celebrates winning award for first ever lager

Sweet Chestnut Ale wins silver medal in London Beer Competition


Poppyland Brewery, Cromer, Norfolk